Workplace productivity increases when a mobile and messaging first communications strategy is used, according to a research study conducted by 451 Research. The study revealed that almost half of both employees and IT decision-makers believe that they can gain six hours or more of productivity weekly by using smartphones and secure business messenger tools. The researchers sounded a note of caution, however: Fragmentation and security risks can result if the right technology is not used which is why it is imperative to ensure that the business messenger is secure and risk-free.
Other key findings of the report:
- 64% of employees use their smartphones several times a day for work purposes.
- Mobile messaging is the preferred way to communicate among millennials. It is trending upward in all age groups.
- The majority of respondents show a strong preference for mobile-first applications.
- Security, compliance, and productivity are key priorities for IT decision-makers.
- 80% of IT decision-makers consider it “very important” that their business messaging tools be optimized for mobile-specific working.
“While IT decision-makers and employees agree that productivity increases when business messaging tools are used for messaging and collaboration via their smartphones, consumer messaging apps are still primarily used,” says Raul Castanon-Martinez, the Senior Analyst for Workforce Collaboration at 451 Research.
“Whether they realize it or not, many organizations are playing with fire because they aren’t taking a comprehensive approach to business communication, mobile messaging and collaboration strategy.”
Raul Castanon-Martinez
The extent to which a company uses mobility and messaging is part of the overall BYOD debate, which has been raging in IT for many years. Companies can opt to provide mobile devices to employees, but many find that undesirable from the cost and management perspectives and it is with this sentiment that business messenger tools, platforms and apps are more favourable.
The Latch Secure Business Messenger Solution
With Latch, we make collaboration easier through the use of our secure business messenger platform.
Latch provides a secure business messenger interface that acts as a central hub with customised ‘WhatsApp and Instagram’ style features for everyday business use. Make trawling through emails to find a message a thing of the past. Latch organises your information for you and it is searchable. We have made collaboration simple – if you can use WhatsApp and Instagram then you can easily use Latch.
Interested in using Latch for your business? Check out our affordable pricing options or get in touch with us to discuss your unique requirements.
